Jewelry Knowledge



Q: How do I take care of my jewelry?

Sterling Silver is a precious metal and may occasionally require cleaning. In order to keep your jewelry looking like new, remove dirt and residue with warm soapy water and a soft brush. Once your jewelry is dry, we recommend using a jewelry polishing cloth to restore the silver's original shine.
 Even though sterling silver is a durable metal, it is necessary to take certain precautions. Never use any chemicals or cleaning solutions to clean your jewelry. Chlorine, and household cleaning agents may damage the finish of your Sterling Silver jewelry. Never use any abrasives to clean your jewelry as they will scratch your jewelry and cause damage to the finish.

When not wearing your jewelry, it is best to store in a cool, dry place. To keep your jewelry in the best possible condition, we also recommend that you store each piece separately so that they do not become scratched. This can be achieved by simply placing each piece in a plastic bag, pouch, or jewelry box.

Q: What is Sterling Silver?

Sterling Silver has been used in jewelry making for thousands of years. Known for its affordability, ease of use, and trend-setting styles, silver has become widely used in today's marketplace. Silver by itself is very soft therefore, .925 Sterling Silver is composed of 92.5% silver and the other 7.5% is made up with copper, zinc or nickel. This additional percentage of metal gives Sterling Silver the durability required for jewelry, without compromising its beautiful white luster.

Beautiful and durable, your Sterling Silver jewelry may tarnish with time. This is not uncommon and is not a permanent change. Tarnishing is a natural process which occurs when slight impurities in the silver react to the air. Tarnish can be easily removed with a polishing cloth or by using silver jewelry polish.

Q: What is cubic zirconia?

Cubic Zirconia or CZ, is a simulated diamond. Making their way to the jewelry market in the mid 1970s, they were used as inexpensive substitutes for real diamonds. Cubic Zirconia jewelry is now mainstream, offering high end looks at affordable prices. When first developed, CZs were available only in clear. Today, Cubic Zirconias are available in a wide range of beautiful colors.

A Cubic Zirconia is the closest material matching the characteristics of a natural diamond. To the un-trained eye, Cubic Zirconias are virtually impossible to tell apart from highly expensive, naturally occurring diamonds. However, there are subtle differences that set the two apart. Cubic Zirconias are slightly softer than natural diamonds. Diamonds register 10.0 on the Mohs scale, and CZs register only 8.5 (Glass registers 6.5). They have less brilliance (sparkle), but contain more fire (rainbows) than natural diamonds. Cubic zirconias are machine cut to the same exacting tolerances as natural diamonds. Like a diamond, CZs can be cut to a variety of shapes and sizes.


Q: What are the most popular cut shapes?


Round Cut

The round cut is considered the most classic and popular of all gemstone cuts. The round brilliant cut offers a balanced return of light (brilliance) and dispersion with a stunning 58 facet cut. It is designed to give maximum brilliance and radiance.

Oval Cut

This elongated shape offers a perfectly symmetrical design. The shape gives a flattering illusion, adding length to the hand-great for shorter fingers or petite hands. The oval shaped gemstone is a variation of the round brilliant cut, which has been squeezed so that it is narrower on one direction and longer in the other.

The Princess Cut

Fit for a princess! This increasingly popular cut is a square cut with 90 degree angles on each corner, capturing radiant brilliance. It is a great improvement over the previous step cut used for square and oblong gemstones. It is effectively a square version of the round brilliant cut, and is known technically as a square modified brilliant cut. Because of the extra faceting and the effects it produces, princess cuts are naturally more brilliant and sparkly than ordinary square gemstones.

The Emerald Shape

The emerald cut is also known as the “step cut”. Step cuts are comprised of larger facets which act like mirrors. Its concentric, broad, flat planes resemble stair steps. It is rectangular in shape and has cut corners. The emerald cut gemstone reveals a truly classic beauty and simple elegance.

The Pear Shape

The pear shape, also called the teardrop shape, is a variation is a hybrid cut combining the best qualities of oval and marquise cuts. Many who like the look of the Round but want the fancy shape alternative, choose the pear shape. This particular cut is perfect for pendants and earrings, creating a spectacular sparkle and brilliance.

The Heart Shape

The heart shape is surely the romantic shape for a gemstone. Basically, it is a pear shape with a notch cut into the rounded end. Truly unique and special, the heart cut is the ultimate symbol of love.

The Marquise

The marquise cut is a variation of the round brilliant cut, which has been stretched out into an oval with pointed ends. This particular cut is considered to be one of the most unique yet sophisticated types of cuts.


Q: What is rhodium?

Sometimes referred to 'Platinum Plating', rhodium is part of the platinum metal family. Rhodium is commonly electroplated to white gold as well as sterling silver jewelry. It is best known for its beautiful platinum finish and offers the look of high priced platinum at a fraction of the cost.

Rhodium is electroplated over sterling silver to enhance your jewelry's durability and resistance to tarnishing. Being a part of the platinum family, rhodium is extremely hard and resists scratching. Rhodium will not tarnish and does not require polishing.

There are several precautions to take with your rhodium plated jewelry. Be careful not to use abrasive cleaners or wear your jewelry when performing tasks that may cause friction with your jewelry (such as gardening). While rhodium is very durable, over time with everyday wear, the plating may wear thin and expose the sterling silver beneath. Your rhodium plated, sterling silver jewelry can be re-plated fairly cheaply and easily by your local jeweler. Look for 'Rhodium Plated' in the item details on our product pages.

Q: What is stainless steel?

Our Stainless Steel rings are made from surgical grade 316L stainless steel. Stainless steel is known for its durability, strength, and neutrality. Stainless steel will not tarnish and does not react to most skin types. Stainless Steel can be finished with a brushed or highly polished finish. When highly polished, it takes on a mirrored effect equal to that of platinum. Our stainless steel rings come plain or set with stones.

Q: What is titanium?

Titanium alloy is a manmade material used in everything from aircraft to heart valves. Known for its superior strength and light weight, titanium is an optimal choice for men's jewelry. Completely neutral, titanium will not react with even the most sensitive of skin types. Our titanium jewelry is designed to be worn everyday and last a lifetime with minimal signs of wear.


Q: What are the differences of the Collections?

Sterling Silver Jewelry — brings sterling silver jewelry options unmatched in shine and design for every budget. Our Celebrity Inspired Jewelry lets you sparkle like the stars without movie star money, while our Vintage Inspired Jewelry offers timeless design and attention to detail on a dime. Sterling silver jewelry is not only turned to time and again for it's affordable, fashionable nature, but because it is comprised of a truly gorgeous, precious metal. All our top-quality .925 sterling silver pieces are crafted to be worn and enjoyed for many years to come. Sterling silver jewelry provides the pretty to the masses, with unparalleled appeal and wearability. From our solid Silver Jewelry, to our brilliant CZ Silver Jewelry, we're committed to bringing the best to you every day, in every way.


CZ Jewelry —  Cubic zirconia is the leading diamond replacement. Our CZ Prestige Collection includes carefully selected styles for every taste, from antique traditonal to modern contempoary, all which exhibit the finest examples of recent advances in this precision technology.  Providing the look of diamonds, sapphires, emeralds, rubies, and countless other precious and semi-precious gemstones, high-quality CZ Jewelry gives the appeal of the natural originals at price points everyone can afford.. offers cubic zirconia jewelry in an amazing assortment of sizes and styles to be sure we have something sparkly for everyone! From our CZ Rings to our CZ Necklaces, we're here to help you take center stage and shine!

Bridal Jewelry — has the best, most beautiful Bridal Jewelry you'll find. Our CZ Engagement Rings and CZ Wedding Sets are guaranteed to turn heads with brilliance and detail that rivals even the most expensive designer diamond rings. Bridal jewelry doesn't stop at the hand! We also offer an awe-inspiring selection of bridal necklaces, bridal earrings, bridal bracelets, and Faux Pearl Jewelry to add even more dazzle to your dress.

CZ Wedding Sets — A testament to how beautiful and bold affordable can be, our CZ Wedding Sets and CZ Engagement Rings bring show-stopping elegance. Ideal for couples who want to stay within budget, our CZ wedding sets have the high-end style without the high price. Most pieces are comprised of top-quality .925 sterling silver and brilliant CZ stones. only uses the best materials in every piece of jewelry we offer, and our CZ Wedding Sets are no exception. From vintage inspired, to decidedly modern, we have CZ wedding sets for every preference. Start your life together on the right financial foot when you 'Go Faux'!

Shop Dream Jewelry with complete confidence! We proudly support our cubic zirconia jewelry with a risk-free guarantee because we want each customer to be happy with their purchases. Our best prospects are the customers we already have!

How do  I calculate approximate carat weight from a diameter size?

There are numerous calculations that go into the carat weight. For a reasonable estimate based on the most common stone cuts, use this chart. Note: Actual weight will vary for each type of stone.